Deep Dive with Aditya Vishwanath

Deep Dive with Sara DeWitt on Creative Intention

Fred Rogers (aka "Mr. Rogers") looked at television and didn't see it as a danger for kids—he saw it as a door. Sara DeWitt has spent her career walking through it. As Senior VP and General Manager of PBS Kids, she has devoted decades to asking what children's media can be when the people making it are optimizing for something other than revenue. In the seventh episode of our Wired to Create series, Sara makes the case that the right story at the right moment can do things nothing else can—and that the most powerful screen in a child's life might be the one a caring adult is watching alongside them.

This episode was made possible by a grant from the Walton Family Foundation.